The release of Pokémon Go has been a phenomenon on a scale very rarely seen in gaming and the financial markets have taken notice. Nintendo stock (which trades as NTDOY in the U.S.) is up well over 50 percent since the game came out, its biggest upward move since the high-flying Wii days.
In the United States, by July 8 - two days after its release - it was installed on more than 5 percent of Android devices in the country, according to web analytics firm SimilarWeb.
It is now on more Android phones than dating app Tinder and its rate of daily active users was neck and neck with social network Twitter, the analytics firm said. The game is also being played an average of 43 minutes a day, more time spent than on WhatsApp or Instagram, it added, Reuters reported.
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