According to CNN anchor Carol Costello, the marketing team at the ISIS is attempting to lure female heathens into its ranks with promises of sugar-drenched chocolate spread and cute kittens.

The claim was that women are falling for ISIS' use of images and videos of cute cats to make the Sunni extremists appear less intimidating, and have been duped into thinking life under the terror is similar to the West thanks to references to eating Nutella in emoji-strewn Twitter posts.

“ISIS is talking online about jars of Nutella, pictures of kittens and emojis,” Costello asserts. “They want people to believe their life on the battlefield isn’t so different than yours.

For the uninitiated, Nutella is an Italian-produced hazelnut and chocolate spread that packs about 70 percent saturated fat and processed sugar by weight. And anybody who has Facebook is readily familiar with kittens, and the oddly bewitching effect these furry creatures have on Western women.