The BDS (Boycott, Divestment, Sanctions) movement is working on the Beta version of an app for its supporters. Drawing on a comprehensive database of warehousing product names and descriptions, the app will allow users to scan products to find out immediately whether they fall within the boycott’s guidelines.

The founder of PennBDS, Abbas Naqvi, told the Business Insider that the app will allow “the average Joe” to "dynamically and quickly identify products that fall within the BDS boycott guidelines.”

The application is currently in the final stages of development and the BDS says it will be ready to download in the near future.

BDS is a self-proclaimed movement that aims to “target products and companies (Israeli and international) that profit from the violation of Palestinian rights, as well as Israeli sporting, cultural and academic institutions.”

Last month BDS hit the headlines when it demanded Oxfam drop Hollywood actress Scarlett Johansson as an ambassador for her endorsement of the Israeli-based company SodaStream. The boycott movement argues that Scarlett Johansson’s role in Oxfam undermines the organization’s supposed condemnation of economic corporation with Israeli settlements.

"A refusal to part ways with Johansson will tarnish the charity’s credibility among Palestinians and many people of conscience around the world,” said the BDS in a statement.

Recently the organization has gained popularity and recognition internationally, prompting the condemnation of Israeli Prime Minister Benjamin Netanyahu. Last month the Israeli leader branded the campaign as anti-Semitism in a modern guise.

"I think that it is important that the boycotters be exposed for what they are, they are classical anti-Semites in modern garb," Netanyahu said.

Source: RT