(middleeasteye) -- Qatari mobile phone services Vodafone and Ooredoo dialled up their support on Friday for the country's emir by changing the name of their networks to 'Glorious Tamim'. However, their tweet and Facebook post was quickly taken down. Vodafone Qatar has not yet released a message why the posts were removed.

The move comes amid tensions between Qatar and Saudi Arabia, the UAE, Bahrain and Egypt, who last month announced the severing of all diplomatic ties over allegations Doha bankrolled "terrorists" and had close ties with Saudi arch-rival, Iran.

Vodafone Qatar recently appointed a new chief operating officer and member of the Qatari royal family, Hamad bin Abdullah al-Thani.

Vodophone does not operate in Saudi Arabia or the UAE but it operates in Egypt. Some Egyptians on Friday called for boycotting Vodafone Egypt after the company’s branch in Qatar decided to change the network’s name to “Glorious Tamim” .

Many Qatari citizens supported for the move, taking to social media using the hashtag #تميم_المجدُ (#Glorious_Tamim) to convey their approval of the decision by the telecommunication firms.

This move by the two telecommunication firms is similar to that seen recently in Saudi Arabia, where McDonald's and Burger King pledged their allegiance to the new crown prince, Mohammed bin Salman.