(theguardian) -- Few electoral teams, however, can hope to attain the inadvertent viral success achieved by a Mexican politician whose campaign has been given the dubious honour of being called “the worst in history” for his choice of hashtag.
Javier Zapata, a gubernatorial candidate with the peripheral Social Encounter party, bought billboards in the Pacific Coast state of Nayarit emblazoned with his moustachioed face and the caption #hashtagcampaña – or “#campaignhashtag”.
Social media across Latin America erupted with mockery at the apparent decision to use an advertisement with dummy text – and then again, when Zapata’s campaign insisted that there had been no error.
“#Hashtagcampaña could be the sloppiness of an ignoramus or the ingenuity of an expert. We’ll never know,” wrote one Twitter user.